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Made4Fighters
A knock out ecommerce website for Made4Fighters...
The Client
An early entrant into the Mixed Martial Arts (MMA) retailing arena, Made4Fighters has pioneered the retailing of MMA equipment. With a strong brand presence within the UK and European arena, M4F have strong links with both the consumer and trade focused markets. A number of exclusive supply deals coupled with an intrinsic understanding of the MMA market place have seen Made4Fighters become one of the leading suppliers to the industry in Europe.
An online business, Made4Fighters have invested heavily in developing a comprehensive website that not only sells MMA products but promotes the sport and the fighters involved. Firmly established as the preferred choice for sourcing and purchasing fighting equipment the website contains up to 15,000 products, each one with a number of variations, options and finishes.
Since beginning in 2007 Made4Fighters had seen impressive growth to become one of the leading online retailers of MMA products in the UK. In that time the website had been continuously developed to ensure all opportunities to attract their target audience and ensure products are easy to find and purchase have been adopted.
However whilst their website could effectively be updated, it wasn't providing all the opportunities available within the online environment and was proving difficult to adapt with ever changing requirements of the Made4Fighters team. Looking to 9xb the brief was to re-develop the website with an Enterprise Level Ecommerce platform that effectively managed the online store, warehouse management, customer database and most importantly increased the presence of the brand through search engine optimisation.
"We really enjoyed designing this website, with Made 4 Fighters being a forward thinking, modern brand we tried to adopt the latest product showcase techniques with the full length showcase panel and support panels. Further to this we really went to town with the dark theme throughout which we thought was reflective of the market place. We're delighted with the end look and feel and coupled to the Enterprise Level Ecommerce Solution the website is one of the biggest ecommerce websites we have done."
Andy Curry, Account Designer
"From scoping the site we released that to carry on and evolve Made 4 Fighters presence was going to be a big job and in approaching the website we decided to create our own Enterprise Level Ecommerce Solution to effectively manage the huge amounts of data. Throughout the development we wanted to create a site that was customer centric and ensured that all optimization opportunities were achieved. We're delighted with the end result and the framework we have developed is rigid enough to manage high volumes of products, queries and most importantly sales!"
Martin Hughes, Lead Developer
Project: made4fighters.com ecommerce website
Project Overview: Enterprise Level Ecommerce Website with complete management solution including customer engagement, product database and warehouse management
Objectives
- Brand presence - develop the existing reach of the Made4Fighters brand
- Visibility - improve the overall site search equity through adopting all search engine optimization opportunities
- Enterprise Level Ecommerce Solution - create a one-stop-shop for the management of the Made 4 Fighters brand
- European Sales - create an ecommerce solution that would allow for language layers to be added as required
- Increase monthly sales volumes - through greater presence and visibility drive sales
Features
- Over 15,000 products - with descriptions, imagery and video
- Comprehensive search - quick response search with relevance filters
- Full screen showcase panel - across all retail space
- Customer Engagement System - My Made4Fighters engagement system
- Order Management - from purchase to fulfillment all managed through the website
- Warehouse Management - control of the fulfillment process from order to leaving the building
- Promotions Module - allowing promotions and discount to be allocated at individual, product or group wide level
- Optimisation Equity - comprehensive search engine optimization equity from home page down to product level
- Language Layers - complete content managed control of language layers
Technology
- PHP
- MySQL
- Javascript
- Ajax
- XHTML
- CSS
