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Lindam
The Client
As the UK's largest nursery brand, Lindam have a passion for making baby products that help new parents through the different stages of their child's life, but more importantly to provide the best solutions to make feeding and looking after their baby as safe as possible.
After 20 years, this passion is stronger than ever and their commitment to improve gets stronger every day. Lindam, the UK's number 1 in safety understand the importance of listening to their customers to ensure their products continue to get better and better.
Designed and developed through extensive research, manufactured using the safest and where necessary strongest materials and tested in the best laboratories around the world, the safety and quality of these products is second to none. Their commitment to design and product development has been acknowledged both within the industry and by parents with numerous awards for excellence.
Lindam were looking for a caring, safe, consumer focused and design led site which would appeal to modern professional parents. Showcasing their methods, products and stockists, this international brand also needed versions of the website in 6 different languages. Infant safety is such an important issue and the quality of Lindams’ products and service needed to be instantly identified through the website.
We created a site that incorporated Lindams’ brand and range. By utilising a clean layout we reflected the ease of use and accessibility of their products, the intuitive global navigation helped the visitor easily gain access to what they are looking for. The site also cross-markets other related products during the visitors journey to help raise awareness of Lindams’ product range.
"To help visitors return to the site other areas were developed, this included an Instructions Download area. Lindam customers can download product instructions in an environmentally-friendly digital format, even after they may have been thrown away with the box! Also to help visitors return to the site a section with resources on making your home safe for your child was created, helping the site become an area for parenting information. These sections help visitors return and helps Lindams brand become a source of trust and reliance."
Chris Kell, Business Development Manager and Account Director
Project: www.lindam.com
& www.lindam.eu.com website
Objectives
- Create a modern and progressive layout
- Lead consumers to stockists
- Inform consumers of new products
- Enable staff to update and control content
- Encourage repeat visits from visitors
Features
- Strong design value
- Cross product marketing
- Content Management System
- 6 different languages
Technology
- PHP
- MySQL
- Javascript
- Ajax
- XHTML
- CSS
Work for us
Experienced Digital Account Director / Senior Manager
