9xb - Creating Online Success

Kidzplay needed a website that would showcase the different elements of a visit; the fun for children, a relaxing environment for adults, the choice and quality of food, the various activities during the week and to provide a quick reference for practical information like opening times and directions. Clear calls to action throughout the site encourage browsers to give feedback, sign up for an e-zine, explore key areas of the site and book parties online.

"An important part of the brief was to integrate the website into their business operations and build a fully comprehensive Content Management System that would ultimately save Kidzplay both time and money and help them better understand and service their customers."

Chris Kell, Account Director

"The design needed to reflect the welcoming atmosphere of Kidzplay, provide a quick reference for anyone looking to visit and project the fun, excitement and relaxing experience of a visit."

Jay Heaviside, Account Designer

"The use of AJAX for the booking system allows direct interactions between the user and the server, reducing the loading times of the information and making it easier for the user to complete the process. In the back-end of the site, the Kidzplay can view full details of every booking and produce statistics on customer trends using the server-side scripting language PHP, enabling them to improve and tailor their marketing campaigns. All data is recorded and processed using a well thought-out MySQL database which provides the functionality and stability that this system requires."

Dan Howard, Account Developer