SEO done well can deliver fantastic results, but the landscape is changing. Just think about how the search results pages have changed over the past couple of years. It’s getting awfully busy in there with paid ads, shopping, news, video, blogs, maps, images, social etc. etc. but the good news is that with change comes opportunity.
Search engine optimisation isn’t about shortcuts, quick tricks and deception. It’s about creating compelling content that people value and making Google understand that the content is worthy of a high ranking in their index. Content needs be shared, endorsed and published across the web to be truly effective, but this doesn’t just happen. You need an agency who can work with you to create powerful messages, refine them for each audience and proactively promote across the full spectrum of digital channels.
Gone are the days when you could target a list of specific keywords by creating a landing page and “engineering” a few targeted back links. Developing an online presence requires an integrated approach built around your business, your audience, your competitors and your marketplace.
Yes, links are still vital but the quality threshold keeps rising and Googles anti-spam crusade continues to gather pace. Social continues to be a powerful influencer, mobile matters as does technical optimisation. But above all you need a well designed site with great content which is truly engaging.
Our marketing team will work with you to understand your business, agree objectives and agree KPIs. We’ll optimise your website whilst creating high quality content and identifying the best opportunities for placement through online PR, industry contacts, outreach and social channels. We think about factors such as localisation and mobile to develop a truly bespoke campaign that delivers the best possible results every time.
Google’s constant anti-spam updates such as Penguin and Panda makes anything other than this approach high risk; otherwise your site may rise up the rankings quickly, but the chances are it will fall from grace even faster.
As demonstrated by our portfolio, 9xb have a proven track record of delivering online success. We work with businesses of all sizes, from small companies with a localised marketing focus, to multinational companies who are recognised across the globe.
Here's what Gioteck had to say about the search marketing projects we've worked on with them:
“9xb have brought enthusiasm and intelligence to the SEO challenge facing Gioteck. They have more than trebled non-brand traffic to the site and have put us in a strong position to launch our e-commerce platform. The team are proactive and have fast solutions to any challenges that we throw their way and perhaps most importantly they can work effectively with other agencies with the best interests of the brand at heart. Their efforts to date have been incredibly impressive.”
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