Activities undertaken to get more visitors to a website - typically including various forms of online advertising and search engine optimisation. Often can include activities designed to increase the interaction between visitors and the website itself to enhance sales or enquiries.

Without marketing activity of one description or another, the chances of getting reasonable visitor numbers to a website are very slim. Website marketing companies offer a variety of services to solve this problem. Some of the services you might expect to receive from a website marketing company are listed below.

Search Engine Optimisation

Also known as SEO (see main article), website marketing companies will develop content, suggest structural changes, develop links and perform technical changes to a website in order to make it more likely that the website will appear in search engine results pages for particular keywords. Sometimes offered as a 'one off' service, but more frequently seen as a yearly or monthly activity with an overarching strategic aim of gaining number one positions for various phrases.

Pay Per Click Advertising

Online advertising methods by which companies can gain a position in search engine ranking pages for a particular keyword, undertaken on the basis that every time a searcher clicks the link the advertiser is charged. (see main article). Website marketing companies will often manage such campaigns on behalf of their clients, attempting to get the maximum return on investment for their clients' budgets through various techniques.

Copywriting

The words and messages seen on a webpage can be a strong factor in determining whether a visitor takes a particular action (such as buying a product, making an enquiry etc). Website marketing companies are able to provide written copy () designed to increase the chances of this kind of interactivity between visitor and website.

Website Design

Whilst website marketing companies may not be actual design companies, they can often advise on how simplification or tweaking of design might help to improve sales or highlight particular marketing messages.