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WEBSITE MARKETING

Activities undertaken to get more visitors to a website - typically including various forms of online advertising and search engine optimisation. Often can include activities designed to increase the interaction between visitors and the website itself to enhance sales or enquiries.

Without marketing activity of one description or another, the chances of getting reasonable visitor numbers to a website are very slim. Website marketing companies offer a variety of services to solve this problem. Some of the services you might expect to receive from a website marketing company are listed below.

Search Engine Optimisation

Also known as SEO (see main article), website marketing companies will develop content, suggest structural changes, develop links and perform technical changes to a website in order to make it more likely that the website will appear in search engine results pages for particular keywords. Sometimes offered as a 'one off' service, but more frequently seen as a yearly or monthly activity with an overarching strategic aim of gaining number one positions for various phrases.

Pay Per Click Advertising

Online advertising methods by which companies can gain a position in search engine ranking pages for a particular keyword, undertaken on the basis that every time a searcher clicks the link the advertiser is charged. (see main article). Website marketing companies will often manage such campaigns on behalf of their clients, attempting to get the maximum return on investment for their clients' budgets through various techniques.

Copywriting

The words and messages seen on a webpage can be a strong factor in determining whether a visitor takes a particular action (such as buying a product, making an enquiry etc). Website marketing companies are able to provide written copy () designed to increase the chances of this kind of interactivity between visitor and website.

Website Design

Whilst website marketing companies may not be actual design companies, they can often advise on how simplification or tweaking of design might help to improve sales or highlight particular marketing messages.

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THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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