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SEARCH ENGINE OPTIMISATION (SEO)

The process of making a website accessible to search engine spiders - ensuring that all website content is indexed accurately.

Technically speaking, Search Engine Optimisation refers only to carrying out various activities to help a website accessible to a search engine and giving prominence to selected keywords. Typically this just means ensuring that each page has a relevant and descriptive page title and meta description, and that the site is valid HTML and has no broken links.

However, SEO has become a catchall term used to describe a huge variety of activities - from copywriting, to HTML validation, to link building and more.

In fact, because the term is so poorly defined, many website marketing companies are trying to use different definitions - concentrating on specialities that are sometimes said to be part of SEO - such as linkbuilding or copywriting.

Further Reading

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THINK TANK
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    How to Reindex Your Website Quickly in a Search Engine
    "..what a great site!! And it is pleasing (and frustrating) to see that we are all at the mercy of googlebot calling on our sites when we want a full reindex.. I put a site together www.used-car-supermarket.com and Google indexed it very quickly before I could get all the relevant cars etc on the site.. now I have done that.. and updated the sitemap.xml file telling google which are "priority" URL's to visit.. and still nothing.. I have a load of pages which were indexed on the 2nd July 09 and most dates from then onwards upto and incuding today.. but it seems to visit the pages that dont need re-indexing.. and ignores the ones I need looking at as they have been optimised and would improve their rankings for sure under relevance.. Guess I will just have to be patient.. (and keep taking the pills.. hehehe) If anyone knows a great way to invite googlebot to the party.. PLEASE LET ME KNOW!! hahaha"
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    How to Reindex Your Website Quickly in a Search Engine
    "Google indexed my site before I the site actually got posted and now all I see is the "apache" information. www.hotadultmall.com"
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    How to Reindex Your Website Quickly in a Search Engine
    "Have you any of you that have posted links on this thread noticed that HTML is stripped and your links don't actually work? Thought not."
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    How to Reindex Your Website Quickly in a Search Engine
    "hi! i like ur blog.. Thanks for the sharing.."
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    "www.SportsClutter.com my site got indexed quicker that i thought so i just kept all the old info on it. so annoying. good post though."
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    So You've Got A Website - Why Should I Care?
    "Nice Post !!!!! Download all free here http://www.freesoftwareloot.blogspot.com"
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    How to Reindex Your Website Quickly in a Search Engine
    "The site I just revamped www.eCamo.co.uk, is lower now in Google .Only put the 301 redirect to the new URL after one week of change. A lot of the new pages are already listed. Just hope I don’t lose any old links for being a bit slow!"
    Eddie
    How to Reindex Your Website Quickly in a Search Engine
    "I agree! Come on Google, reindex www.abpianoschool.co.uk please!"
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