People’s attention span on the web has been decreasing ever since Google arrived and changed the rules of the game. Now with millions of results available for any topic imaginable, the window to grab a visitor’s attention has decreased significantly. Picture yourself browsing the web, do you go out of your way to read the text, look at the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight ‘no’. With bombardment of information all around, we have become spoilt for choice, not paying enough attention to what a web page wants to tell us.
We make snap decisions on whether to engage with a website based on whatever we can make out in the first few (milli)seconds. Responsibility for making a good first impression lies with the designers and yourself. Given that the window of opportunity to persuade a visitor is really small, most designs do a sub-optimal job because the designer in you thinks in terms of aesthetics. However most websites do not exist to impress visitors, indeed your website exists to make sales.
Adopting our ‘Conversion Search’ methodology we will understand how to fine tune your website to generate more sales in a scientific manner, using A/B split and multivariate testing:
Through adopting a structured approach to testing we can assess website performance at page level and create a conversion focussed site that continuously delivers success. We know this works, having created conversion optimisation plans for our clients, we have improved the hit rate of pages and delivered millions in more sales.
Back in the day, running an Adwords account used to be relatively separate to the Analytics account, but since Google made the move to try and integrate all key stats straight out ......
10 Dec 2012 Posted by Carly Chaffer
Posted in: Google
When thinking about conversion we usually jump to the seemingly obvious conclusion of increasing traffic. This is the wrong move; generating high quality converting traffic can tak......
Posted in: SEO
Here at 9XB we're occasionally asked the question "What are the latest trends in web design?" It's understandable. Being 'on trend' is often highly desirable. Many clients want ......
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