Data capture.

Building a prospects database.

So, you’ve got someone to visit your site, what next? Well you want that person to interact, whether through a sale or engaging with your brand via a data capture mechanic.

Consider that all websites have a purpose and yours should be to always capture some sort of data. With this comes the power to keep in touch with people and whilst they might not be a customer in the first instance, soon, very soon in fact, they may well be. With this in mind, data could possibly be the most valuable commodity you have. The opportunity to outreach to people could be the difference between success and failure.

Many website owners undervalue the importance of data capture and consider the placement of call to actions as secondary to design aesthetics. We consider the ‘triggers’ first and then develop appealing designs around them to ensure that aesthetics have a function beyond looking good. Beyond the design we optimise landing pages and use ‘GAP’ analysis to ensure the journey from listing to website is a streamlined process that leads to conversions.

Don’t under estimate the importance of capturing data. With more information you will have the tools required to out-compete your competition and keep enticing people back to your site, time and time again.