Don’t be mistaken, online marketing is no different to any other form of marketing - it’s all about conversions, whether you’re running an advertising, direct mail, search engine optimisation or PPC campaign. In the world of digital agencies, many will try to bamboozle you with ‘clicks’, ‘traffic’ and ‘SERPS’. Sure these are important (and a key factor in understanding conversions) but they should not be the true judgement of success. After all you could have high levels of traffic from good search positions but if no one enquires or purchases then it's worthless.
Our online marketing team comes from both agency and client-side backgrounds and they know the importance of delivering tangible results and the contributing factors to delivering them. Sure we’re very good at SEO, PPC and Social but we like to think we’re even better at conversion optimisation. Indeed our whole marketing ethos revolves around ‘Conversion Search’, or put simply, understanding how to improve your online profile to deliver sales and enquiries.
Conversion optimisation is an inherent part of every element of 9xb's work. Focusing on the audience, understanding how best to engage with them and the triggers to take them from a ‘click’ to a ‘customer’. If you’ve not already done so, you should be putting conversion optimisation to the top of your list of digital marketing priorities - it may well be the difference between success and failure.