WEBSITE MARKETING

EMAIL MARKETING - KEEP CUSTOMERS IN THE LOOP

Zoe Piper 19th September 2008
9xb have built a fancy new email suite so keeping in touch with your customers is easier than ever. full story...
COMMENTS(0)

SO YOU'VE GOT A WEBSITE - WHY SHOULD I CARE?

Zoe Piper 11th July 2008
Why you need to take a risk to stand out from the crowd. full story...
COMMENTS(0)

IF NO-ONE CAN FIND YOUR WEBSITE, DOES IT EXIST?

Zoe Piper 7th January 2008
Why brand awareness can be just as important as a number one listing on Google. full story...
COMMENTS(0)

VIRAL EMAIL MARKETING - SOME THOUGHTS

Paul Carpenter 14th December 2007
How using fun email messages can help to spread the word about your business through the unlikeliest of channels full story...
COMMENTS(1)

USING YOUR WEBSITE TO SUPPORT YOUR DIRECT MARKETING

Paul Carpenter 7th June 2007
How you can (and should) use your website to help you understand the reach and effectiveness of your offline marketing. full story...
COMMENTS(2)

WHEN WEBSITE MARKETING GOES WRONG...

Paul Carpenter 11th May 2007
How failing to properly observe Google's guidelines can sink your website - and even your business. full story...
COMMENTS(0)

USING A BLOG FOR MARKETING - WHAT, HOW, WHY AND WHEN

Paul Carpenter 11th April 2007
How you can use a blog to drive visitor numbers, audience retention and ultimately sales. full story...
COMMENTS(1)

HAVE YOUR SAY!

Paul Carpenter 16th March 2007
Our site is finally getting some of the spit and polish we normally reserve for clients - all our free advice articles now have comments enabled. full story...
COMMENTS(2)

4 OLD TRICKS FOR NEW DOGS

Paul Carpenter 5th November 2006
COMMENTS(0)

ARE YOU MORRISSEY OR CHRISTINA?

Paul Carpenter 2nd November 2006
One is the moaning guy from Manchester with a quiff, the other is a pouting nymphette whose midriff hasn't been covered since 1998. So why do you care, and what lessons can you learn from them about your website? full story...
COMMENTS(0)

WHY INVEST IN ONLINE MARKETING?

Paul Carpenter 10th October 2006
COMMENTS(0)
THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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