SEARCH ENGINES

“CLOAKING” CONTENT FOR SEO (OR WHAT HAPPENS WHEN YOUR SEO COMPANY ISN’T TELLING WHAT THEY’RE UP TO)

Paul Carpenter 17th November 2008
How we've caught another SEO agency playing dangerous games with a client's website and why it is no basis for a long-term internet marketing strategy full story...
COMMENTS(1)

GOOGLE BOOKS: CROPPING UP IN THE WEIRDEST PLACES!

Paul Carpenter 12th September 2008
How Google are skewing their search results every more towards properties they own themselves. And why that could harm them as much as it could harm you. full story...
COMMENTS(6)

RANKING FOR 287 KEYWORDS IS NOT A MEASURE OF SUCCESS

Zoe Piper 17th July 2008
There's no point ranking for terms that don't convert. full story...
COMMENTS(0)

WHY IS CONTENT SO CENTRAL TO SEO?

Paul Carpenter 9th July 2007
Why having unique, timely and well-written content is the bedrock of your search engine optimisation. full story...
COMMENTS(1)

UK SEARCH ENGINE MARKET SHARES: MAY 2007

Paul Evison 1st June 2007
UK search engine market shares in May 2007 as reported by Hitwise. full story...
COMMENTS(0)

5 SEARCH ENGINE MYTHS DISPELLED

Paul Carpenter 24th May 2007
Some common misconceptions about search engine optimisation explained and dispelled. full story...
COMMENTS(3)

SEARCH ENGINE OPTIMISATION (SEO) - NO SECRETS. NO MYSTERY.

Paul Evison 12th April 2007
An article discussing the techniques involved in (ethical) search engine optimisation (SEO) and why 9xb think it's good to get these out in the open. full story...
COMMENTS(1)

WHY ISN'T MY WEBSITE AT THE TOP OF THE RANKINGS?

Paul Carpenter 2nd April 2007
An exploration of some of the reasons used by search engines in determining ranking results. full story...
COMMENTS(1)

HOW TO REINDEX YOUR WEBSITE QUICKLY IN A SEARCH ENGINE

Paul Evison 15th March 2007
Article discussing the problems of re-indexing your website within a search engine. full story...
COMMENTS(6)

GET YOUR WEBSITE READY FOR CHRISTMAS!

Paul Evison 10th March 2007
It may only be March and perhaps you've only just sweated out your Christmas and New Year hangover, but this really is a good time to start thinking about your website's Christmas strategy. full story...
COMMENTS(0)

YAHOO DISMANTLING THEIR SEO TOOLKIT?

Paul Carpenter 20th December 2006
Yahoo have removed one of the tools that made a Search Engine marketer's job that little bit easier. More's the pity. full story...
COMMENTS(0)

POLARIS WORLD - A WEEK IN SEARCH!

Paul Carpenter 22nd November 2006
How changes to a site can have rapid results in the search engines - and how and why search engines react in the way they do. full story...
COMMENTS(1)

USING THE BUTTERFLY EFFECT

Paul Carpenter 2nd November 2006
How a lot of little things can make a big difference to your website's presence. full story...
COMMENTS(0)
THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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