PPC

FREE ADWORDS VOUCHERS - THANK YOU GOOGLE!

Zoe Piper 10th October 2008
Google have given away a bajillion free Adwords vouchers and we're putting them to good use. full story...
COMMENTS(2)

ACCOUNT UNDER REVIEW - YOU COULD HAVE SAID!

Zoe Piper 21st July 2008
How Adwords can improve its customer service. full story...
COMMENTS(5)

BID MANAGEMENT SOFTWARE: AN EXERCISE IN FAILURE!

Paul Carpenter 13th June 2008
How one of our clients learnt the hard way that bid management software can, if mismanaged, have entirely the wrong side effects. full story...
COMMENTS(0)

LOCATION TARGETING - YOU HAVE THE POWER SO USE IT!

Zoe Piper 3rd June 2008
Your Google adverts can be shown in locations you choose - take advantage and put your business in front of the right customers. full story...
COMMENTS(0)

NEW GOOGLE ADWORDS FEATURE... BUT WHAT IS IT???

Paul Carpenter 13th March 2008
A strange new gimmick is cropping up in AdWords... but what does it represent? Frankly - we haven't a clue! full story...
COMMENTS(3)

WHAT PPC CAN TELL YOU ABOUT A MARKET

Paul Carpenter 4th July 2007
How using figures from PPC programs can help you determine whether a market is saturated, if it's worth competing in and how you should be positioning yourself. full story...
COMMENTS(0)

DON'T BE AFRAID TO PAY (OR: HOW TO STOP WORRYING AND LOVE PPC)

Paul Carpenter 29th May 2007
Why increasing numbers of businesses are realising that it pays to pay to appear in Google. full story...
COMMENTS(1)

PAY-PER-CLICK (PPC) MANAGEMENT: 4 BIGGEST MISTAKES

Paul Evison 25th May 2007
A lot of pay-per-click campaigns don't have a chance of success from the very beginning. This article lists 4 of the biggest mistakes made by small businesses. full story...
COMMENTS(3)
THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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