ONLINE ADVERTISING

LET ADWORDS HELP YOU BEAT THE CREDIT CRUNCH

Zoe Piper 8th October 2008
In these gloomy economic times what could be better than some cost-effective, targeted and justifiable new advertising? full story...
COMMENTS(0)

THE RISE OF SOCIAL ADVERTISING

Zoe Piper 29th January 2008
How Facebook has made your target market more available than ever before. full story...
COMMENTS(0)

A LESSON IN MARKETING FOR YAHOO!

Zoe Piper 11th January 2008
How badly chosen advertising can alienate visitors and damage your reputation. full story...
COMMENTS(0)

ASK.COM - BOXING CLEVER WITH ADWORDS

Paul Carpenter 12th October 2007
How Google's competitors are using Google's own advertising network to advertise their services. full story...
COMMENTS(3)

SEARCH ENGINE MARKETING VS. PRESS ADVERTISING (ROUND 2)

Paul Evison 27th April 2007
Part two of our look at whether local press or directory services listings can match up to the accountability offered by search engine marketing. full story...
COMMENTS(0)

SEARCH ENGINE MARKETING VS. PRESS ADVERTISING (ROUND 1)

Paul Evison 26th April 2007
Part one in our explanation of why online marketing with a search engine such as Google is almost certain to result in better ROI than other, more traditional, types of advertising. full story...
COMMENTS(0)

ONLINE ADVERTISING OVERTAKES RADIO

Paul Carpenter 3rd April 2007
A year earlier than expected, more will be spent on internet advertising worldwide than on radio. full story...
COMMENTS(0)
THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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