GOOGLE

Google is by far the most popular search engine - taking anything up to an 80% share of all searches on the internet. Thanks to its clever AdWords advertising system it has generated enormous revenue streams, enabling them to invest in continually improving the way in which it ranks websites.

Keeping abreast of what forms the basis of Google's ranking decisions is the key to driving targeted traffic to your site. Of course, making money from that traffic is another question altogether...

GOOGLE BOOMS DESPITE THE BUST

Paul Carpenter 17th October 2008
How Google are defying the credit crunch by offering the most cost-effective advertising platform out there. full story...
COMMENTS(0)

ABOVE AND BEYOND 2008: INSIDE THE DUBLIN GOOGLEPLEX

Paul Carpenter 9th October 2008
A trip to visit Google in Dublin. Some interesting insights into the future of the company. Some beer (OK: lots of beer). full story...
COMMENTS(7)

PROJECT 10 TO THE 100TH

Zoe Piper 26th September 2008
Google's latest project aims to change the world. full story...
COMMENTS(2)

WHY I DON'T RANK FOR ZOE PIPER

Zoe Piper 12th September 2008
In a ranking battle between content and domain name, domain name wins. full story...
COMMENTS(5)

COPYWRITE VS COPYRIGHT - GOOGLE GETS IT WRONG

Zoe Piper 11th September 2008
Google is usually quite good at synonyms, but sometimes it just gets it wrong. full story...
COMMENTS(0)

GOOGLE CHROME VS WINDOWS: OR WHY MICROSOFT SHOULD BE QUAKING

Paul Carpenter 2nd September 2008
How Google are starting to move into Microsoft's core business areas, what it could mean for you, your business and either one of these behemoths of the technology age. full story...
COMMENTS(3)

GOOGLE'S SEARCH VOLUMES NOW AVAILABLE

Zoe Piper 15th July 2008
Google have finally released their search volumes. full story...
COMMENTS(0)

GOOGLE BOOKS - GOOD OR BAD?

Zoe Piper 19th March 2008
Google books are showing up in the search results, whether you want them to or not. full story...
COMMENTS(1)

GOOGLE AND UK SPELLING: 'OPTIMISATION' VS 'OPTIMIZATION'

Paul Carpenter 6th July 2007
How Google.co.uk is sometimes biassed towards American spellings, and what you can learn from it. full story...
COMMENTS(1)

THE FUTURE OF GOOGLE?

Paul Carpenter 4th July 2007
Some (frivolous) speculation about the direction Google might be taking based on what we see, and what we imagine the guys at Google might be thinking. full story...
COMMENTS(3)

GOOGLE CHECKOUT GOES LIVE IN THE UK!

Paul Carpenter 13th April 2007
How Google's new 'checkout' service poses an interesting threat to established payment providers, and offers a new opportunity to online traders. full story...
COMMENTS(2)

GOOGLE'S NEW COLOUR SCHEME?

Paul Carpenter 11th April 2007
How Google try different colours and layouts to enhance their interface in subtle ways and improve the visitor experience. full story...
COMMENTS(2)

GOOGLE - NOT ALWAYS PERFECT!

Paul Carpenter 29th March 2007
Even Google, with all it's PHDs and resources can't be right all the time - as this small snippet demonstrates full story...
COMMENTS(0)

THE GOOGLE PLUS BOX - MORE INNOVATIONS FROM THE BIG G...

Paul Carpenter 23rd March 2007
Google are adding new features to their search rankings to help searchers get more information than ever before. full story...
COMMENTS(2)

EASILY GETTING TO NUMBER ONE IN GOOGLE

Paul Carpenter 15th March 2007
Why search engine rankings can be misleading, and why you should take a wider view of your website's presence. full story...
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GOOGLE COMES GOOD

Paul Carpenter 5th February 2007
Google (finally) respond to the problem some UK sites have experienced with their rankings full story...
COMMENTS(15)

"PAGES FROM THE UK." GREAT - BUT WHERE ARE THEY?

Paul Carpenter 1st January 2007
How Google's supposedly superior nationality-specific searches are giving UK searchers a raw deal. full story...
COMMENTS(9)

GOOGLE BIGGER THAN TV?

Paul Carpenter 19th November 2006
Television advertising may become one of the highest profile casualties of the apparently unstoppable growth in online advertising. full story...
COMMENTS(0)

WHY GOOGLE BOUGHT YOUTUBE

Paul Carpenter 17th October 2006
Why did Google - the leading search engine - pay $1.65 billion dollars for a site filled with copyright breaking content and amateur video footage? full story...
COMMENTS(0)
THINK TANK
  • Web Design Yorkshire - Local Maps Fail
    "I think they must have been reading! That spurious result is history as of yesterday...."
    Paul Carpenter
    Why I Don't Rank For Zoe Piper
    "Hi! Zoe's page has always been titled for 'Zoe Piper' (check the Google index for the page) so I'm guessing it must have been a momentary database fail or something when you were looking Atom. I don't think the 'use your name many times in the body' advice is going to cut the mustard though. It used to work once upon a time, but if it were that easy (and I guess you're hinting at keyword density here) then it would be *easy* to rank for anything and we'd all be millionaires :) The thrust of Zoe's point is that www.zoepiper.com is a content free holding page, with no links and essentially of no value for anyone searching for 'Zoe Piper'. Google could show any other result from the first page of the SERPS at the top and it would be more relevant and useful..."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "same problem i am having with my new site updates at http://www.tmc.edu.sg sheesh .... "
    BBC
    Google and UK Spelling: 'Optimisation' vs 'Optimization'
    "Australia supports your crusade! pufft realizing indeed"
    Ian
    Why I Don't Rank For Zoe Piper
    "Hi Atom, I should really check my meta tags - thought they'd populate by default tbh! It's interesting with something like this to see how different factors are weighted, from URL to internal links to meta tags etc like you say. Unfortunately I can't go overboard on my profile page, it has to be short and sweet so on-page content is pretty much a no-no! Ah well...if people want me they'll find me. Thanks for the comment :)"
    Zoe
    Why I Don't Rank For Zoe Piper
    "Hi Zoe, There are some major reasons your not ranking. Your Meta tags say ""My Default Keywords". Also your name appears once in your profile page and the other time it does it is an image so that doesn't help. I bet if you added your full name to your profile some more times it would put you up in rankings. Also LinkedIn will has your name on one page over 50+ times so you need alot more usage to compete. But that is the way it goes. This is only a profile so I am sure you're limited. Despite having loads of content linked to your profile, Google also wants to see the relevance of Zoe Piper on this page and is only seeing it once. "
    Atom McCree
    Web Design Yorkshire - Local Maps Fail
    "I guess they do have quite a lot of services no-one uses...."
    Zoe
    Web Design Yorkshire - Local Maps Fail
    "Yet another useless, half arsed service from Google. "
    The Floating Frog
    “Cloaking” Content for SEO (Or What Happens When Your SEO Company Isn’t Telling What They’re Up To)
    "I thought these techniques died out with Windows 98', these people need to find a new career. Nice writeup BTW"
    The Floating Frog
    Web Design Yorkshire - Local Maps Fail
    "I've noticed this a lot recently - stupid map results like this that basically hand over a big slice of the search market to one company on the basis of what is (presumably) a bug. Fortunately, long term we're repositioning as a 'digital agency' in Leeds/Yorkshire because our portfolio offering is much wider so who cares ;-)"
    Carps

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