E-COMMERCE

E-commerce has helped to transform the web from a haven for scientists and earily-adopters into something that is taken for granted in millions of homes. But despite the billions of pounds that are spent online in the UK each year, e-commerce is still in its relative infancy - and companies of every size are still discovering and overcoming new pitfalls every day.

INCREASE VISIBILITY WITH A GOOGLE PRODUCT FEED

Zoe Piper 6th November 2008
Your products can appear in the search results - find out how here! full story...
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UP CLOSE WITH GETTING PERSONAL

Zoe Piper 30th October 2008
A review of the online gift retailer from three points of view. full story...
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WHAT MAKES A GOOD E-COMMERCE WEBSITE?

Zoe Piper 25th October 2007
The few simple steps to a great e-commerce website. full story...
COMMENTS(4)
THINK TANK
  • Google comes good
    "Jamie - brilliantly diabolical for making me feel like Homer Simpson."
    BigEars
    HTML Emails & Outlook 2007
    "Your robot protection does nothing!"
    Commenteer
    Why invest in online marketing?
    "ha ha that sounds like my company. I'll leave a copy of your article on the bosses desk!"
    Gaynor
    How to Reindex Your Website Quickly in a Search Engine
    "Hi Cyndi You're going to find the same thing that a lot of people find when chasing rankings. Firstly, the hand-crafted jewellery market is very competitive because a lot of people are using the internet as their primary route to market - compared to selling at markets and craft fairs there's a potentially massive audience. That gives Google a big headache, because there are a million sites out there competing for its attention. Secondly, much of what determines their rankings comes from the history of the domain. If you've been going a long time, it says to Google that the business is well-established and therefore probably has a decent offering. Any brand new domain is going to struggle to get anywhere near the top of the rankings in the short term unfortunately. It's encouraging that Google is at least spidering and indexing your site, but you will have to do a *lot* of work in terms of content and link building to see returns in terms of rankings."
    Paul Carpenter
    How to Reindex Your Website Quickly in a Search Engine
    "I love reading al the information you have published for SEO. but....I have a question. I just started a handcrafted jewelry site www.cynfullyunique.com How do I know if it's being indexed. It appears, when I check my pages visited and people visisted that google bot has a lot of viists. I try to up-date it with new jewelry every two days. And is it good and what does it mean that google is visiting my pages often. My site is relatively new....2 months and I really need to get it ranked so I can sell some of my jewelry, etc."
    Cyndi
    HTML Emails & Outlook 2007
    "I simply don't understand why MS always tries to make everything so hard... Thanks for the workarounds, I actually thought no CSS worked at all."
    Esteban
    The Future of Google?
    "well, there is lot going on Google, its constantly changing itself like there is no other day.. http://www.linkbuilderz.com/linkbuilding"
    julie
    Beyond SEO: Online Advertising and Google in 2009
    "Cheers Richie! If there's any questions you've got about anything, feel free to drop us a line. I'm a bit hapless about replying to emails sometime but we're always happy to give pointers Oh - and merry christmas!"
    Paul Carpenter
    Beyond SEO: Online Advertising and Google in 2009
    "Great Read, Been looking into learning SEO lately. I’m a local sixth form student living locally and find your work inspiring. "
    Richie Jenkins
    Google's 10th Anniversary: A Decade of Change
    "Hi I received a email today from googles stating that I won three million dollars for your ten year birthday. This is a God send. I am a senior citizen trying to survive on eleven hundred and fifty dollars a month. I cannot pay all my bills and the saddest thing of all is I am about to lose my home of twenty eight years. Thank you so much. I am one happy lasy today,. Grace"
    Grace Cruz

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