An early entrant into the Mixed Martial Arts (MMA) retailing arena, Made4Fighters has pioneered the retailing of MMA equipment. With a strong brand presence within the UK and Europe, the company have established links with both the consumer and trade markets. A number of exclusive supply deals coupled with an intrinsic understanding of the MMA market place have seen them become a big hitter in this sector.
Since 2007 Made4Fighters have invested heavily in developing a strong brand online and have seen impressive growth to become one of the leading e-retailers of MMA products in the UK. In that time they have continuously developed the digital channel to engage with their target audience and maximise their market share.
E-commerce websites need to sell, and 9xb were commissioned by the client to further develop sales revenues. The starting point was to develop an enterprise level ecommerce platform that effectively managed the online store, warehouse management, customer database, stock and supplier control and advanced reporting.
This comprehensive website was carefully positioned to not only sell MMA products, but to also promote the sport and the fighters involved. Firmly established as the preferred choice for sourcing and purchasing fighting equipment, the website contains around 15,000 products, each one with a number of variations, options and finishes.
Following launch 9xb would then undertake search engine management to develop strong organic Google positions thereby driving additional traffic to the website. Additional sales opportunities were also targeted through email marketing to existing customers and integration with external sales channels such as Amazon and Ebay.
From scoping the site through to delivery and promotion, Made4 Fighters goes from strength to strength. Throughout the development our focus was to create a customer centric shopping experience and ensure that all optimization opportunities were achieved.
The brand is enjoying increased visibility, with top 10 search engine rankings for all major keywords and top 3 rankings for priority keywords. Sales are at an all-time high and the site continues to be further developed to build on the success to date.
To grow sales throughout mainland Europe 9xb are currently working on multi-language variants of the online store.
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