Social media is becoming an increasingly important marketing channel for forward thinking businesses. However, many are still unaware of just how powerful a tool it can be when properly harnessed. Here we examine the exploits of actor Charlie Sheen and discuss what we can learn from his foray into the world of social media.
full story...Three Steps to Establishing Your Presence in the Online Neighbourhood
Establishing a presence online shares many similarities to moving into home into a new neighbourhood. Here are three essential steps you take in both if you are to be successful and happy in your new online life.
full story...A Lesson in SEO from the Telephone Directory
At first glance the factors that influence the search engine results page can be confusing, especially for people unfamiliar with the concepts of links, meta data and other SEO jargon. This is a useful lesson in SEO from the history of the telephone directory.
full story...Google Simple or Google Unusable - Which Do You Prefer?
Is Google too complicated to use? Has it lost its original pulling power? These questions and others are posed by someone who generally has a happy relationship with Google, despite all its imperfections. Is Google Simple the only way forward?
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