Why In-House Copywriters Are Best

There are many SEO and online marketing companies springing up all over the place, and choosing between them all can seem like a bit of a daunting task. For a start, you might not really know what you’re looking for, and how do you differentiate between something genuinely good and something pretending to be good? The first thing you need to do is check that they have in-house copywriters, as this is a good indication of how expert their services are.

There are a lot of freelance copywriters out there that many SEO companies will use, yet not disclose to their clients because they want the business to appear on a more personalised level, with a niche team of specialist writers working for the business and genuinely taking an interest in the client’s industry field. Of course, freelance copywriters churn articles out like there’s no tomorrow, so they won’t necessarily be taking that extra care and attention with a particular client’s copywriting needs. In-house copywriters are a different breed, and they tend to take a much more focused approach to writing.  We know this, because we have in-house copywriters right here at 9xb.

Why we believe in-house copywriters are best:

• It’s a real person at the end of the phone or available to see in the office
• They are an integral part of the company they work for; not an ad-hoc addition
• Being in the office every day they are able to keep on top of client requests and requirements as soon as they happen
• They can share knowledge and take advice from others in the office
• They are not ‘copywriting machines’. They combine writing skills with SEO techniques to make for an all-round star pupil.

At the end of the day, we put our clients first and we know that in-house copywriters make such a difference to the way the marketing team works and the business as a whole. We don’t outsource our work – we have the skills and expertise to do it right here.