New Google AdWords Feature… But What is it???
We bow to no-one in our admiration of Google’s AdWords program (except, perhaps, the company accountants). Sometimes its easy to forget that this product is in a constant state of flux, with new features and quirks coming online all the time. Sometimes, we can’t figure out what they are!
Any Suggestions?
Here’s a queer little feature we’ve seen on AdWords recently. Beneath some of the standard, 3 line ads we’ve come to know and love… a fourth line has appeared containing the name of a town or a country.
Our first thought was that this represented the town in which the company is based. You can register your company with Google (through a slightly gimcrack method using postcards and phones) and tie it to a regional location so you will show up on map searches and the like (here’s our listing, for example).
The very next result, however, showed not a town or city… but an entire country - England!
We’re throwing our hands up, frankly, as to what this means, so until we’ve had chance to speak to Google, we’re throwing the floor open to suggestions!
3 Responses to “New Google AdWords Feature… But What is it???”
-
It appears when the advertiser is using a regionally targeted campaign: http://adwords.blogspot.com/2007/10/adwords-ads-whats-your-location.html Although not sure about the “England” message - I’ve never seen that before.
Wesley Anderson says:
-
Thanks Wesley - I kind of thought that Google would have documented it somewhere but I’d never managed to dig it out. It’s quite interesting what Google do in the name of ’relevancy’ these days. One of the great features of the internet is the ability to do business with scant regard to geography, but clearly Google have cottoned onto the fact that some people are more likely to trust someone who is ’local’. Interesting indeed!
-
Yes your right it is for regionally targeted campaigns. Default in the UK is surprisingly the UK if you change this setting to target England then you get the England text at the bottom of your advert. Nice little tool and enhances you advert
