Microsoft: still playing catchup

In a digital world dominated by Google’s search results, using every available snippet of a business’ data can able brand and local search prominence. Read Paul’s post about how to become a digital estate agent.

When I first started spending time on the internet, it was the mid ‘90s. Pre-CSS, pre-AJAX, pre-Flash, it was certainly a different time for the web and a different time for web developers! During that time at college, I was surrounded by many computer-users who, like me, had a visual impairment, and also many who were totally blind. It was then that I first became intrigued by the issues surrounding access to technology and web accessibility in particular.

From my very first visit to the 9xb website, I knew this was a digital agency I wanted to work for!

The 9xb knowledge base is staggering – just take a few moments to click around this blog and you’ll find a wealth of knowledge and experience of effective and more importantly successful SEO, PPC, link building, social media and of course web design and builds. It wasn’t only the incredible knowledge that impressed me – it was also their enthusiasm to share it in an understandable and transparent way – no dark arts or mumbo jumbo with these guys!

So, perhaps I should start off by defining what exactly I mean by Offline SEO? I suppose its best summed up as “using offline methods to generate online noise”. So why then, in this age of high speed internet, mobiles phones capable of email and a plethora of devices from a brand carrying a fruit shaped logo, should we still be looking at offline methods to generate online noise? I’ve broken the topic down into three main sectors and although I believe there is a huge amount more to say on this, perhaps I’ll do a part two to this blog in the future:

To say link building is a long, drawn-out process that requires time, patience and resources has become a bit of a tired opening to a blog post, but it’s nonetheless true.

Part of what makes it so difficult is that it can be difficult to quantify time and results. As with anything, there are always quicker, more efficient ways of working; it’s just about learning the hacks and developing new ones.

At 9xb, we tend to break the process link building down into three stages