Its one of the quickest and easiest ways of driving traffic to your site, but some of the PPC basics are often overlooked. If you’re running a high-value PPC campaign then following these tips will help you get the most out of your spend and increase conversions.
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Google Instant Censorship - Ignorance or Bliss?
What are the wider implications of Google Instant Censorship? Google claims to prevent certain content from appearing in the search engine results pages (SERPs), but is it really making a good job of it, and should it be doing that job in the first place.
full story...Free Adwords Vouchers - Thank You Google!
Google have given away a bajillion free Adwords vouchers and we’re putting them to good use.
full story...Account Under Review - You Could Have Said!
How Adwords can improve its customer service.
full story...Bid Management Software: An Exercise in Failure!
How one of our clients learnt the hard way that bid management software can, if mismanaged, have entirely the wrong side effects.
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