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Online Advertising

A Lesson In Marketing For Yahoo!

January 11th, 2008 No Comments » Posted in Online Advertising

How badly chosen advertising can alienate visitors and damage your reputation.

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Ask.com - Boxing Clever With AdWords

Paul Carpenter October 12th, 2007 3 Comments » Posted in Online Advertising

How Google’s competitors are using Google’s own advertising network to advertise their services.

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Search Engine Marketing vs. Press Advertising (round 2)

April 27th, 2007 No Comments » Posted in Online Advertising

Part two of our look at whether local press or directory services listings can match up to the accountability offered by search engine marketing.

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Search Engine Marketing vs. Press Advertising (round 1)

April 26th, 2007 No Comments » Posted in Online Advertising

Part one in our explanation of why online marketing with a search engine such as Google is almost certain to result in better ROI than other, more traditional, types of advertising.

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Online Advertising Overtakes Radio

A year earlier than expected, more will be spent on internet advertising worldwide than on radio.

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