Online Advertising

Pay per click is by no means a newcomer to the world of advertising and search engine optimisation but the market itself may be changing as it becomes more important to consider the market and demographics being targeted. Thinking about the different search engines to target and formulating a PPC strategy is best left to a full service digital agency.

As Internet Explorer celebrates its 15th birthday this month and looks forward to the impending launch of its ninth incarnation, IE9, having picked up updates and revisions aplenty over the years, we take a look back at the history or the browser and ask if its future’s so bright.

The Twitter retweet could be giving a significant boost to the time Google takes to index new product pages. Digital marketing agencies should be interested in the latest Twitter retweet experiment results.

A digital agency must today recognise that video search has become more important in recent years, and with Google TV soon to be unleashed and the power of YouTube video ever growing, video search is becoming increasingly important to businesses and Internet users in today’s digital world.

Web agency professionals help businesses use the Internet as a marketing tool to generate interest and sales, but is it important to remember who invented the Worldwide Web, the system through which we access the Internet?