With mobile internet browsing becoming increasingly popular; Chris Bell introduces us to his vision of what makes a successful mobile strategy.
full story...E-commerce
Google Instant Censorship - Ignorance or Bliss?
What are the wider implications of Google Instant Censorship? Google claims to prevent certain content from appearing in the search engine results pages (SERPs), but is it really making a good job of it, and should it be doing that job in the first place.
full story...Which Search Engine Offers the Best PPC ROI – No More Acronyms Now…I Swear!
Pay per click is by no means a newcomer to the world of advertising and search engine optimisation but the market itself may be changing as it becomes more important to consider the market and demographics being targeted. Thinking about the different search engines to target and formulating a PPC strategy is best left to a full service digital agency.
full story...How Many People Shop Online?
Are we in for another record year in terms of how many people shop online? With year on year growth, we are exceeding even the market research predictions, and this naturally bodes well for ecommerce businesses. Its time to get a slice of the ecommerce pie.
full story...Online Retailers VS The High Street
For some time, we have witnessed the increase in online profitability for retailers, and it seems that the high street power could be dwindling. Retailers must embrace multi-channel retailing in today’s cut-throat retail climate, and we’ll soon start to see the rise and fall of the best and the worst.
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