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Copywriting

Delivering Link Bait and Viral Content at Speed

One way of formulating ideas for link bait content is by taking topics that are currently trending and cutting a unique stance or making them relevant to your industry. The problem with this though is that the window you have to capitalise on these topics is tiny, as we will demonstrate.

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Why In-House Copywriters Are Best

Find out why in-house copywriting is better than freelance copywriting.

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Oi! Stealing Website Content is a No No!

Paul Carpenter March 6th, 2008 3 Comments » Posted in Copywriting

How someone stole our content for a while - and what the effects could be… for them, more than us!

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A List of Fish: How not to Copywrite

June 25th, 2007 1 Comment » Posted in Copywriting

Using Derren Brown’s metaphor of a “list of fish”, from his recent book, this article explains how not to write copy for your emails and website.

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Coming off the fence

Paul Carpenter November 1st, 2006 No Comments » Posted in Copywriting

How giving your onling presence a little bit of personality can make you stand out from your competitors and increase your conversions.

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