THIS THING WHAT I WROTE

"9xb ltd is a full service web agency established in 1999 to provide internet services to businesses and small to medium enterprises in and around the North Yorkshire area. Our services includ..." STOP - Enough!

Are you really interested in reading that? Would you like another couple of pages worth? If so, then you belong to an elite band of Very Dull People, or just have Too Much Time On Your Hands.

For some reason, there are people who will sweat and argue over every colour, picture and millimetre of their website design, and then cheerfully fill the pages with flat, monotonous drone. Often, this saves a few hundred quid from the cost of the website. What they don't see is a few thousand potential sales or enquiries going west.

If you’re bored of reading, you'll just go somewhere else with your money. Or, you'll get the kind of customers who delight in mindnumbing detail. The sort who'll phone you up because there's a comma in the wrong place or you’ve misspelled misspelled (the easiest word to get wrong!)

Your website copy should excite and inspire. Without being too cheesy about it, your customers should be happier having read it. They should be thinking: "hey – this is a company on my level."

Maybe if your target market is some kind of dull specialised branch of accountancy, you might pass muster. Otherwise – fill your prose with zip, pizzaz and all those great qualities you see in adverts every day. Most of all - hire a professional.

OTHER ARTICLES

• Oi! Stealing Website Content is a No No!
• A List of Fish: How not to Copywrite
• Coming off the fence