9xb - Creating Online Success

LOCATION TARGETING - YOU HAVE THE POWER SO USE IT!

Google Adwords lets you target your advertising by region – be it the UK, London, or even a 20-mile area around your home. If you don't ship abroad or if you run a local business this saves you paying for clicks from people who simply can't buy from you. It's surprising however how many businesses don't take advantage of this simple option.

Take today for example. I was browsing Google and noticed two adverts that said in the body text, "London Only". Now we're based in Harrogate, so why on earth would I want to know about a company who only sells in the London area? There's nothing to stop me from clicking on that advert and wasting their money.

There's a very simple way to stop people outside your target area seeing your advert. In your Adwords account go to the Campaign Summary page and click on 'Edit Settings'. You'll then be able to edit the location you want to target. If you only sell in London, only target London – easy!

Today's Moral

Browsers don't want to see irrelevant adverts, and you don’t want to pay for useless clicks. Think about where your advert is shown and make each and every impression count.

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• New Google AdWords Feature... But What is it???
• Bid Management Software: An Exercise in Failure!
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