FREE ADWORDS VOUCHERS - THANK YOU GOOGLE!

Google are being really generous lately - putting Paul up for free at the Googleplex and sending all our clients free £75 Adwords vouchers just for having Analytics installed. The past few months we've been trying to push Adwords so the vouchers couldn't have come at a better time.

9xb have designed and built literally hundreds of websites over the years, from E-commerce sites for established brands like Rolawn to showcases for snazzy new ideas like One Big Present. The majority of these clients could benefit from some form of online advertising be it pay per click, contextual, social media or whatever. We've found however that Adwords is sometimes a hard sell - no matter how many facts and figures you provide people still see it as 'giving Google money' - even if they're happy to spend a lot with us (maybe it's because we're a friendly lot?).

Since Google have sent out these vouchers however it's been a lot easier to push because there's literally no risk to the client's pocket - the first £75 worth of clicks are free and for our existing clients, we're even setting up the account for free too. At the end of the test campaign we sit down for a full review and if the returns look good the client can start to invest for real.

I've already talked about the benefits of Adwords, especially in today's market, and this is a great opportunity to experiment with it. Google are giving you a no-risk opportunity so why not take advantage?

Today's Moral

If you've been sat on the fence about Adwords now's the time to give it a go. You've nothing to lose and only new business to gain. Be quick though - vouchers expire on the 31st October.

Notes and Queries...

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• What PPC Can Tell You About A Market
• Don't Be Afraid to Pay (or: How to Stop Worrying and Love PPC)
• Pay-Per-Click (PPC) Management: 4 Biggest Mistakes