EMAIL MARKETING - KEEP CUSTOMERS IN THE LOOP

Zoe Piper 19th September 2008
Zoe Piper

9xb have just started offering a fancy new email marketing suite to our customers. This nifty application lets you create, manage and send your email shots, and subscribers get bespoke email templates designed by our resident creatives. It's a fantastic way to keep in touch with existing customers and it's really easy to use!

When should you start sending out emails? Well, every time someone completes an action on your website is a good start. I've lost count of the times I've signed up to a mailing list and not heard anything for weeks - when someone gives you their email address, send them a thank you email! It lets them know you've noticed and you care.

Confirmation emails throughout the buying process are even more important. Customers should receieve an invoice, order summary and dispatch confirmation so they know exactly what's going on with their purchase. It shows you have processes in place and gives the customer a reason to trust you as a retailer.

Finally, there's your real email marketing. Some companies like ASOS.com seem send out promotional emails every few days but a good general rule is not to annoy your subscribers! Depending on your product turnover you could send out emails every week, every month or just a few times a year - basically whenever you have something interesting to say.

It's a great way to keep your company at the forefront of people's minds and it can be highly targeted too. Our new email suite for example lets you select customers based on past purchases so you can offer something they're already interested in - increasing the chance of future sales.

Today's Moral

Email marketing is fast and cost-effective, with potentially great returns. Why not get in touch to find out more?

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