Why Your Traditional Agency is No Match for a Digital Agency
Perhaps your company’s been going a fairly long time now and you’ve built up a strong relationship with a traditional agency. They understand your brand and its needs. So why can’t they just take care of your web marketing rather than a digital agency?
The answer is simple: a traditional agency is not a digital agency. It is not equipped to manage online marketing and advertising in the way a digital agency can.
When the Traditional tries to be Digital
If your traditional agency were to have some sort of digital offering and you were to trust them with your web presence, you’d be running a risk. This is because all too often, traditional agencies trying to get in on the digital act make one of two mistakes.
The rise of the digital agency has caused many a problem for the traditional agencies. The digital-shaped hole in their offering has resulted in many offering digital work and simply outsourcing it to a small local digital agency. Of course, this works until demand for digital increases further, when the traditional agency is forced to hire in digital experts. In turn, this works until the demand for digital increases further and in a desperate bid to cut recruitment costs, traditional agency workers take on digital agency work. Unfortunately, the two spheres are so clearly different that this just results in poor service.
This brings us nicely onto the second mistake that a traditional agency might make. They may just market themselves as a digital agency. It sounds ridiculous but it is not unheard of to see an agency stubbornly refusing to acknowledge the difference between traditional and digital media and insist on applying traditional marketing methods to digital media. It’s like putting diesel in a petrol engine: the two are just fundamentally different.
Why The Digital Agency Wins
Of course, there are many examples of traditional agencies which have gone digital by hiring in experts, or buying out a digital agency. Many of them have made a success of doing so. This is because they have accepted the differences between traditional and digital media. But is it really worth the risk? Remember that the experts at a digital agency have dedicated entire working lives to understanding the digital marketing mix and there’s no substitute for experience.
9xb is a full service digital agency, specialising in web design, development and online marketing. If your business is looking for the next step up in digital marketing , contact us today on 01423 814555 or fill in our enquiry form.
