9xb - Creating Online Success

The aim of the website is ultimately to sell, extending All Terrain's distribution to international coverage. With over 10,000 products within the online store, the challenge was to make it easy for customers to find what they're looking for whilst encouraging them to browse.

With such high value products, being able to offer and control various finance deals was a key consideration as was the ability to maximise sales and cross-selling opportunities.

An email marketing studio enables All Terrain Cycles to effectively market to existing and potential customers, create and send targeted e-shots and track the success of any email marketing activity.

"All Terrain understand the importance of continual improvement to meet customer expectations and have worked with 9xb for over 4 years, during which time the website has been completely redesigned 3 times, maintaining their position as one of the UK's premier online cycle stores."

Rob Burns, Account Director

"This is a company run by cyclists for cyclists, they really know their stuff and the site needed to reflect this. Being an avid mountain biker myself, I understood what kind of design would appeal, while maximising on sales and traffic. It's easy to navigate and is geared up to let the products apply the wow factor, eliminating any gimmicks!."

Gary Hartley, Account Designer

"This site is about selling and so it's very much geared to this with dynamic feeds to shopping directories to help drive traffic, an email marketing studio for customer relationship building, search functions so browsers can find products easily, a secure check out and integrated Order Management System. The main challenge with this build though was to incorporate a complex matrix of rules for pricing and finance based on different products, promotions, finance deals, currencies and countries of delivery."

Ben Aylott, Account Developer